Brand is ranked Tier and has a 51.79% win rate in LoL AR URF Patch 25.15. We've analyzed 77 Brand games to compile our statistical Brand AR URF Build Guide. For items, our build recommends: Sorcerer's Shoes, Liandry's Torment, Rylai's Crystal Scepter, Blackfire Torch, Malignance, and Morellonomicon. For runes, the strongest choice is Domination (Primary) with Dark Harvest (Keystone), and Sorcery (Secondary). The optimal Summoner Spells for this build are Flash and Ghost. Starting items should include Amplifying Tome, Health Potion, and Stealth Ward. Brand's Best AR URF matchups include Aatrox, Aurora, and Braum. Brand's Best AR URF counters are Varus, Heimerdinger, and Kai'Sa.
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Brand Summoner Spells


Win %
Pick %
51%
99%
55%
40%

38%
38%

63%
10%

43%
9%

100%
3%
Brand Starting Items
Win %
Buy %


2

38%
51%


2

75%
10%
Brand Runes
Win %
Pick %
51%
50%
49%
21%
100%
6%
100%
1%
Brand Items

52%

49%

44%

57%

50%

54%

50%

27%
Brand Skill Order
![]() | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
![]() | Q | Q | Q | Q | Q | |||||||||||||
![]() | W | W | W | W | W | |||||||||||||
![]() | E | E | E | E | E | |||||||||||||
![]() | R | R | R |
Brand Item Purchase Order

























Brand Trinkets
Win %
Buy %

50%
88%

56%
12%

43%
9%
Brand Boots
Win %
Buy %

52%
78%

67%
4%

50%
3%
Brand Situational Items
Win %
Buy %

65%
22%

56%
23%

44%
21%

80%
6%

44%
12%

100%
3%